When developing visual concepts for brand merchandise, I begin by building a focused mood board to gather references, map out the overall creative direction, and distill the visual language that best aligns with the project’s goals. This early stage helps me clarify the aesthetic territory—whether it’s material textures, typography systems, iconography, or stylistic cues.

I collaborate closely with key stakeholders to understand the intent behind each product, ensuring that the visual direction supports the brand narrative, merchandising strategy, and target audience. To maintain clarity and efficiency, I typically refine the exploration to one or two strong visual directions. This allows the project to stay cohesive without extending the timeline or diluting the creative impact.

My goal is to deliver merchandise designs that are visually compelling, brand-aligned, and production-ready—balancing creativity with clear structure and purpose.