Dyson Finance Social Campaign
Dyson Finance simplifies decision-making and optimizes liquidity returns for investors through dual investment—a structured product mechanism that allows users to earn a high fixed premium in one of two tokens, depending on market trends. As the visual designer for the Dyson X Linea Campaign, I worked closely with the marketing team to develop campaign visuals and marketing materials. In designing the campaign’s visual identity, I not only established a distinctive look and feel, but also thoughtfully integrated the unique brand characteristics of both Dyson Finance and Linea.
Category:
Visual Design
Motion Design
Company:
Pelith
Year:
2024 - 2025
In this campaign, the Dyson x Linea promotion was executed in two key phases. The first wave featured a darker visual theme that aligned closely with Dyson Finance’s core brand palette, establishing a sense of trust, depth, and stability for the initial announcement. The second wave transitioned into a brighter, more energetic palette inspired by Linea’s visual language, signaling momentum as the campaign expanded. Despite the tonal shift between the phases, both waves were consistently anchored in the shared visual elements of the two brands—ensuring cohesion, recognizability, and a smooth visual evolution throughout the entire campaign.
