“To The Moon” T-Shirt
For “To the Moo”, a Telegram mini-app game, I led a one-day emergency design sprint to support a blockchain event with standout merch. I set the Y2K art direction upfront, then translated marketing goals into bold, high-contrast T-shirt graphics. The composition highlights the brand’s IP character without sacrificing readability or impact. The result is eye-catching, on-brand visuals that elevate event presence and collectability.
Category:
Visual Design
Print Design
Company:
Pelith
Year:
2025
How I developed the concept
Given the accelerated timeline of this project, my design process focused on rapid yet informed decision-making. I began by conducting a quick scan of current market trends to identify relevant visual directions. From there, I established a clear stylistic trajectory and translated it into high-fidelity mockups. These mockups were then reviewed collaboratively with key stakeholders to ensure alignment with the project’s goals.
The final design direction was refined and approved based on this process, ultimately resulting in a Y2K-inspired visual style.
