ZONE Wallet
ZONE Wallet is a beginner-friendly Web3 wallet for first-time crypto users. I developed a liquid-merge identity that conveys fluidity, resilience, and formless adaptability—like water that can flow, drip, or surge—so the brand and product move with evolving investment trends. The project scope covered Phase 1 planning, marketing materials (campaign KVs, social/digital assets), and event set design, delivering a cohesive, launch-ready system across key touchpoints.
Category:
Branding
Visual Design
Company:
None Group
Year:
2023
Brand Visual Concept Development
The concept began with a rapid visual audit and a mindmap to distill the brand’s core value: Openness. This became the foundation for shaping the overall visual direction.
I explored two logo paths—a 3D/isometric box symbolizing expanding space and modularity, and a clean, abstract flat style aligned with modern digital aesthetics. Both directions were supported by a fresh blue-turquoise color palette that reinforces clarity, transparency, and forward momentum.
Simple geometric icons and a gradient-enhanced system complete the identity, resulting in a modern and flexible brand expression that conveys openness and possibility.
